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Youtube Music is opening applications to the #YouTubeBlack Voices Fund Class of 2022, with the aim to enable Black artists to commercialize their work.

Launched last year, YouTube’s $100 million #YouTubeBlack Voices Fund was created to support emerging Black musicians to produce art that amplifies the voices, perspectives, and stories of all Black artists around the world

Applications for the #YouTubeBlack Voices Fund Class of 2022 will open on 21 June 2021.

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YouTube Music is also launching a new partnership with music education institution 1500 Sound Academy, founded by Grammy-award-winning songwriters and producers, James Fauntleroy and Larrance “Rance” Dopson. Through the inaugural #YouTubeBlack Music Future Insiders Scholarship, YouTube will fund ten full scholarships to the Academy’s Live Online 1500 Music & Industry Fundamentals programme.

Alex Okosi, Youtube’s EMEA managing director for emerging markets, said, “The YouTube Music team is excited to expand the #YouTubeBlack Voices Fund and create new opportunities while also reflecting on the progress made to date.The six-month scholarship term will see recipients undertake courses in music production, engineering, songwriting, mixing, music business and much more.”

Through the inaugural Class of 2021, the #YouTubeBlack Voices Fund provided resources which included dedicated one-on-one support, seed funding, training, and networking programs that enabled the 21 grantees to achieve incredible growth – in YouTube and in their careers.

 

 

For more info visit blog.youtube.

 

‘Telling The Told and Untold’ by Tshego Paledi

If you’re looking for something different and interesting to binge-watch on YouTube, then Tshego Paledi’s Telling The Told and Untold true-crime web-series should be next on your watchlist.

The 20-year-old Wits student has decided to start a web-series which is mainly focused on the striking and conspicuous crime cases in South Africa’s history

Paledi sits in front of her camera to narrate and dive into details around murder cases, missing persons, serial killers and massacres, also showing archival footage from most of those crimes.

Some of her popular coverage includes the SA’s most-wanted serial killer; Ananias Mathe, the 2015 Van Breda murder case, and the case of slain police Constable Francis Rasuge.

 

What inspired you to start the crime series?
I’ve always been interested in crime whether it’s listening to podcasts or watching documentaries, YouTubers, series. So as I would watch my favorite true crime YouTubers, I noticed that they wouldn’t cover South Africa and that there weren’t any SA true crime YouTubers either. I just thought it would be something new and different for SA Youtube.

What would like people to grasp and learn from your content?
I think it’s just important for people to know that there is [a] crime that happens in SA. A lot of people watch true crime and think that SA is excluded from that, and we’re not.

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How do you pick which case to cover next and how do you prepare for that?
I have my own list of cases and I do take suggestions as well. So usually I would just pick any case from the ones that I have listed but also depending on what’s going on, I’ll pick cases that are relatable. For example, throughout the month of August, which is Women’s Month, I covered gender-based violence cases only. This was to keep people’s stories alive and their names known but also to show people that something that happened 2 decades ago is still happening

I prepare for cases by doing a lot of research, so I read news articles, I watch documentaries and in some cases, I do find court documents. So throughout the week, I’ll the case and on Saturdays, before I film – I sit with my mom and I practice what I’m going to say and how.

 

What’s the future plan for the series?
I‘ve actually never thought about, for me it’s just always been about enjoying covering cases, continuously improving my content and hopefully making my subscribers happy

Head over to YouTube to watch Tshego Paledi’s Telling The Told and Untold true-crime web-series.

Source: Yomzansi

 

As Director of Urban Music at YouTube, Tuma Basa is responsible for leading activities that draw on his deep industry connections and expertise in programming to increase YouTube’s engagement with the urban music community, artists, and consumers. He’s also focused on helping artists and labels get the full benefit of YouTube’s direct-to-fan tools through product education.

African music today has grown to become an important part of the global music industry. It is being exported to Western markets. We are witnessing in all four corners of the world the resumption of our dances in choreographies for international stars, challenges in Asia, children dancing in the streets of African capitals. 

But for African music, the most obvious success is none other than that of Afrobeats, which by its meteoric rise has allowed Africa to have a place in the sun and has highlighted the whole continent.