Businesses are places we frequent every day. We pick up a pizza on the way home, get our nails done on Saturdays and scour the racks of consignment stores for affordable children’s clothes that they’ll grow out of in a month! Businesses drive our communities, and the economies of those communities, which is why supporting local establishments is so important.
Having said that, black people overwhelmingly do not support black-owned businesses, which in turn don’t support the communities where black-owned businesses reside. Unlike other races and cultures such as the Jewish, Hispanic and Chinese communities, which vigorously support one another’s businesses. black-owned business don’t get the same support within their own community.
Here five ways you can support black-owned businesses.
- Locate local businesses.
One of the most convenient ways to support black-owned businesses is by finding the ones in your area. It’s simple to do and can make shopping at these businesses easier. Try sites like Black Owned Biz and Support Black Owned to find spots near you.
- Spread the word on social media.
Once you find businesses you like, make sure other people know about them. Everyone loves having a secret, favorite local spot, but that doesn’t bring those businesses any revenue. Twitter, Facebook and Tumblr are all great starting places to spread the word about local business you love. With the incredible power and influence of today’s social media, it’s surprising how far one good shared experience can go towards boosting a business. And if you don’t have a great experience, don’t let that deter you. Speak with management to express your concerns and provide constructive criticism to inspire improvement.
- Don’t automatically expect or demand a discount.
We are ready and willing to throw our hard -earned money towards the latest iPhone but hold tight to our purses and wallets when it comes to Black-owned businesses.Why? We believe that products from well- known brands are priced appropriately and worth every penny. We need to have this same belief, trust and respect towards black products. That means giving the products a chance, and not expecting a discount just because your skin color is the same as the owner’s. Black business owners put in countless hours and work just like more popular companies and deserve equal respect and dignity.
- Host events at black-owned businesses.
Have a birthday, meeting or special event coming up? Keep a local black business in mind. Not only does this spread awareness, it brings new customers through the door.
There are also ways to incorporate small businesses if you’re hosting an event elsewhere. Catering and party planning, for instance, are great ways to bring black-owned businesses into any event you throw.
- Accept that a product or service being black-owned doesn’t imply that it’s of lower quality.
In fact, because it is made by us, it might actually be better for us. When it comes to hair products and cosmetics, this already rings true for many. But other services can also do the same too if you give it a shot. In order to eradicate the stereotypes about us that have been ingrained in everyone by the dominant culture, we must treat and appreciate black products like we do those that have been forced upon us in mainstream media.
- Provide online reviews
Did you know that 84% of people trust online reviews just as mush as they trust word of mouths reviews from their friends.
Those reviews can make or break business in our community. Some businesses feature testimonials from happy customers on their websites and social media platform. The the time to support them black-owned business by writing a testimonial about your experience that they can feature.
The idea is to boost the signal of Black-owned businesses and help new customers discover them.
- More jоb opportunities bесоmе available
When black owned businesses open, they are more likely to hire from the local community than non-black businesses opening up in black neighborhoods. This means more job opportunities become available. This is an obvious point but one that always needs to be mentioned.
Have any other good ideas on ways to support Black Businesses? Share them in the comments