Award winning South African Rapper Nasty C has been signed to American based record company Def Jam Recordings via a joint venture with Universal Music Africa, Billboard confirms.
According to Billboard, The 23 year old will be releasing his new album ‘Zulu Man With Some Power’ under his new label. His latest single was premiered on Thursday on Apple Music Beats 1 with Ebro Darden. A video was also released.
Confirming the new deal, Def Jam Recordings interim chairman/CEO Jeff Harleston stated, “Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognised brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C : an international star with real vision and talent into the family.”
“It’s powerful to be a part of the Def Jam family,” added Nasty C. “It’s an iconic record label and has made the careers of many of the artists I look up to.”
The video was shot at a location in Nasty C’s hometown of Durban. The video was directed by Andrew Sandler, who has worked with artists such as lil Wayne, and Chris brown.
WATCH THE VIDEO HERE: