Sho Madjozi will be sharing the stage with Black Eyed Peas and Diplo as they are set to perform at BUDX during Super Bowl LIV weekend.
The Super Bowl LIV will take place on February 3rd at the Hard Rock Stadium, Miami Gardens, Florida, United States.
Along with Madjozi, two other South African “Kings of Culture” – Karabo “Poppy” Moletsane and Moonchild Sanelly – will join 200 influential creatives from over 20 countries in a curated jam-packed itinerary of imaginative activations including being a king of music, art, fashion and sports together with electrifying live performances and unforgettable collaborations.
“It’s such a privilege to be invited to show the world’s creatives the vibrancy of African music,” the starlet said in a press statement shortly after the announcement was made
In representing Mzansi’s creative voice, joining Sho Madjozi is Illustrator and street artist Karabo “Poppy” Moletsane. She will be stamping her unapologetic expression and her Afro-futuristic visuals at the official live BUDX Art activation by customising sneakers, coinciding with the biggest sporting event of the year: The Super Bowl LIV weekend
International influencers at BUDX are also in for an unfiltered taste of African Imagination from the innovative mind of Moonchild Sanelly as she curates content of her BUDX experience. Moonchild’s signature blue hair, poetry-turned-rap and spectacular stage performances have earned her 1000s of fans internationally, including Beyoncé who included Sanelly on her album “The Lion King: The Gift”.
“African creatives have a unique voice, style and edge with a worldwide influence. Budweiser “King of Beers” is excited to have identified exceptional culture shapers from the continent. We have created the BUDX platform for these Kings to claim the spotlight on the world’s biggest stage while sharing their inspirational stories,” said Thomas Lawrence, Marketing Manager of Budweiser Africa.
BUDX is taking over a hotel in South Beach with a series of curated events and performances for the “Kings of Culture” from around the world. Influencers and trailblazers spanning diverse cultural fields that include art, music, fashion and sports will join Budweiser’s global creator community BUDX. This once-in-a-lifetime opportunity enables “Kings of Culture” to claim the spotlight on the world’s biggest stage, tell their stories of ambition and collaborate and network with the world’s top creatives to seize a once-in-a-lifetime opportunity to claim the spotlight on the world’s biggest stage.