Following a Successful partenership with Arsenal. Rwanda has now signed a deal with French football club, Paris Saint- Germain (PSG) to promote tourism in the east African country.

The PSG deal aims at promoting the visibilty of Rwandan brands and tourism.

In a statement on Wednesday, Rwanda Development Board (RDB said the deal would expose “Rwanda’s breathe-taking beauty, creative culture, innovative environment, and modern and distinctive Made in Rwanda products” to PSG followers and the world..

“We invest part of our tourism revenues in strategic collaborations such as the one with Paris St Germain because we understand the positive effect they have on the overall perception of the country globally,” the Rwanda Development Board’s chief executive, Clare Akamanzi, said in a statement after the signing.

First team players and legends will travel to Rwanda for remarkable experiences that will be shared with more than 70 million PSG fans across the globe. Visit Rwanda branding will be displayed at the Parc des Princes Stadium, on the sleeve of Paris Saint-Germain women’s team, and on the back of training kits. Fans of PSG will also be given the opportunity to savour award-winning Rwandan tea and coffee that will be served exclusively at the Parc des Princes starting next season.

A “Semaine du Rwanda à Paris” (Rwanda Week in Paris) event will be organised to promote “Made in Rwanda”. A number of fashion, art and lifestyle collaborations will also be launched over the coming months and young and eco-responsible luxury brands will join forces with Visit Rwanda and PSG in exciting tripartite collaborations.

Paris Saint-Germain will support young Rwandan footballers to reach their full potential by organizing training programmes for both coaches and youth, enabling access to expertise offered by France’s most successful football club.

The partnership will also convey Rwanda’s openness to welcome business partnerships from France and across the world,” RDB said in statement.Under the deal, PSG will promote Rwandan products which include fashion, arts, coffee and tea.

Rwanda earned US$380 million from tourism in 2018, the central bank said last month, and was forecast to earn US$405 million this year. It expects to earn US$800 million by 2024, mainly from conferences and high-end tourists who trek with gorillas.

Rwanda is ranked the second safest country in Africa. Growing at 8.6%, Rwanda was the fastest growing economy in Africa in 2018. It was also ranked as the second easiest place to do business in Africa according to the World Bank and has been awarded for its leadership in sustainable tourism by the World Travel and Tourism Council.


Read: 7 Best Destinations In Africa that are perfect for Solo Travellers


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