Netflix has launched its Made by Africans, Watched by the World campaign, which showcases talent from across the continent involved in Netflix’s African Originals.
The company released a video featuring local stars, including Pearl Thusi (who starred as Queen Sono in the Netflix Original of the same name) and Ama Qamata (from South African Original Blood & Water). On a not so normal Monday in Johannesburg, Netflix gathered 18 eclectic creatives from across the continent to speak to and celebrate their stories currently on, and soon to be on the streaming platform in a moment captured on film, entitled, ‘Made By Africans, Watched By The World’. These visionaries and storytellers, who have been at the forefront of African content on Netflix.
“Our aim at Netflix is to have stories that are made by Africans to be watched by the world. We are focused on giving our consumers in Africa, and globally, authentic African content. Having all of these incredible voices in the same room, and on the same platform going forward, is something to celebrate,” Dorothy Ghettuba, who leads African Originals for Netflix, said in a statement.
“We’ve always had our stories told by others from the outside-in but this time, we get to tell our own stories from the inside-out,” she adds.
Ghettuba is a Kenyan filmmaker. Before her position at Netflix, she was the CEO of Spielworks Media — a media production company based in Nairobi.
If you want to browse African content on Netflix, simply search for “Made in Africa”. This will bring up content that the streaming service has licensed from African creators, as well as African Originals.