The 62nd edition of the Miss South Africa pageant, Hosted by South African actress, Tv personality Nomzamo Mbatha held on Saturday, October 24, at The table bay hotel in Cape Town, South Africa. Shudufhadzo Musida was crowned Miss South Africa 2020.
Musida’s win comes as no surprise as she was voted “fan favourite” from the top 10 contestants announced last year in August. The 24-year-old has already taken to the road with radio interviews and is Miss South Africa’s first crowned bald beauty.
She was crowned with the Ubuhle Bethungo Lenkosazana which means “Beauty in the rainbow” in the Zulu language. The crown is said to represent the diversity of South Africa and is embellished with thousands of Zirconia stones.
Tall and voluptuous, Musida started modelling from the age of 17 and has previously worked with international companies Eucerin and Woolworths. She has also featured in Vogue Italia’s catalogue shoots. While Miss South Africa has an extensive modelling portfolio, it is current Miss Universe Zozibini Tunzi who inspired Musida to enter Miss South Africa. Tunzi’s beautiful dark skin and edgy haircut broke history by being the first Black Miss South Africa to win without hair extensions. Musida took it a step further by going completely bald.
The bald look is one favoured by both sexes in South Africa and is affectionately known as chiskop. Black South Africans are known for being militant about challenging Eurocentric beauty standards. It is South African’s Black beauty advocacy that saw an insensitive hair advert targeted at Black people pulled out due to public backlash. The infamous TRESemme hair advert described Black African hair as “damaged” and “dry” whilst Caucasian hair was described as “fine” and “normal”. Tunzi took to her public platform to slam the company and local beauty store Clicks for running the ad which had evident racist undertones.
Musida is currently studying towards an honours degree in International Relations from the University of Witwatersrand. Congratulations have been pouring in from prominent South Africans and followers of Musida’s journey. She takes over the reins from Miss South Africa 2019 Sasha-Lee Olivier. The first and second runners-up are Tato Moselle and Natasha Joubert.
The Crowned Miss South Africa 2020 is passionate about Mental health awareness and the economic and educational empowerment of women and children.
We are definitely looking forward to seeing her do greater things!