Building upon the learnings from the successful 2018 Nigeria Collection, Nike undertook deep cultural immersions and collaborated with each federation to ensure the designs truly resonated.
In 2018, Nigeria changed the game with a collection for the ages that set a new standard for how Nike approaches federation design.
The Afrobeats genre nowadays gathers several genres, different vibes and it is not always easy to define or to put in boxes. Today, we are witnessing a new movement, a new scene that wants to be “alternative”, that explores Nigerian music with a new approach.
These are Artists who, most of the time work together to create a new and more challenging style.
It is a genre who is drawing on Indies, dancehall, Old Rn&B, neo-soul and more.
The headliners or leaders of this movement are Santi and Odunsi The Engine. They were for a long time critical of their difference because a lot of music lovers thought they were being different on purpose for difference’s sake.
Art and creativity are very important for these artists, they put a point of honor on their visuals always wavy or they explore embracing natural hair and gender fluidity all through a DIY Handycam aesthetic. The flamboyant visuals illustrate their desire to challenge the status quo.
The approach of those artists is to show as a Nigerian and millenial you can be whoever you want, it’s about the “freedom to be“.
The will behind this movement is to fight against mainstream music and have total control of their careers, most of the Alte Artists as Lady Donli as example started on Soundcloud then grew organically.
Finally, It is about the style, you have to be a bit Edgy, bucket hats, small sunglasses, and androgynous clothing their favorites pick!
Here are MoyoAfrika’s favorites artists and visuals, enjoy, share and update your playlist!
“Alte Cruise” of Santi, Zamir, and Odunsi the Engine
Alté Cruise is an addictive title in which the singers deal with the importance of communicating expectations in any intimate relationship. The title puts us directly in the mood and captures the spirit of this musical genre.
“Santorini Coffee” of Melvitto
Melvitto is a Nigerian producer and singer who is also part of the underground scene. An interesting artist to discover with a bewitching sound, Afro Indies and Afropop influence. His music is refreshing, catchy and endearing.
Listen to “Santorini Coffee” from his EP “THENIGHTSTILLYOUNG“,our pick for you!
“Tropicana” of Show dem camp and Flash
Show dem camp is a group of Nigerian rappers and singers who navigate between their Rap and Afrobeat influences. They are the authors of the successful album “Palmwine music“, a colorful project full of good vibes. As individuals, they believe in the power of organic growth, their name changes can give you an insight into that journey. If you don’t know them, you definitely need them in your playlist!
Listen to “Tropicana” here!
“Like It” of Amaarae
Amaarae is a Ghanaian singer, songwriter, and composer who makes music that can be defined as a fusion of RnB, trip-hop, Alte, afrobeats, dancehall, and non-conformist. Her particularity is her strong visual identity, very closed of the Nigerian Alte scene she is considered as a UFO in the Ghanaian industry.
Discover her enchanting voice here listening to “Like It”
“Work’N’Grind” of King Perry
King Perryy is an Afro dancehall artist from Nigeria, who started music in 2014. Recently he has been trying to open new doors and flow through different fusion of musical genres, we especially liked “Work’N’Grind” which we suggest you listen to here!
“Magic” Of Boj
Boj is one of the most important figures of this movement even if he has been a headliner. He has been present in the game in an underground way for many years and has collaborated with Artists like Falz, Ajebutter22, MI Abaga, and many others. His particularity is his voice timbre, it is his signature A fuzzy, low-end register that fills substantial space but is ethereal in texture.
Listen to “Magic“, from his Album “Magic” released in 2017 who featured artists such as Olamide, Wande Coal, Falz, Banky W, Ycee, Simi, Ayo Jay, Willy Paul, Seyi Shay, and Lady Jay.
“Tipsy” Of Odunsi The Engine and RAYE
This music is one of the most famous songs in this movement. We have a mix of elements of R&B, soul and pop part of his global-facing, Afro-fusion sound. His vocal interplay with RAYE is the perfect fit, with both artists possessing the character and the quality to naturally complement each other’s talent.
Watch the video below!
“Cash” Of Lady Donli
Lady Donli is one of the freshest one, you probably heard about her od discover her opening the “Lagos to London” Album of Mr Eazi on “Lagos Gyration” or perhaps on her Soundcloud page. We assisted in her incredible organic growth. She has a strong personality which even has repercussions on her work. Lady Donli is playing with highlife music, old traditional Nigerian songs, Pop, and Soul. If you are looking for good African music, looking forward to feeling every instrument in your whole body and music which can actually be a sample in ten or even more years… She is your girl!
Listen to “Cash” Below!
“00’s Nostalgia” of Ayüü and André Wolff
Abuja-based artist Ayüü is also one of the underground Artist you need to hear, he drops
Mango Juice & Bad Decisions Two years ago and it was really beautiful.
This project served us just the right amount of nostalgia with samplings of songs like Sisquo’s Thong Song (00 Nostalgia), Nelly and Kelly’s Dilemma and Cardi B’s Ring (In 2 Ü) and others. The project is another one that explores the woes of a complicated relationship and shows off Ayüü’s as a singer/rapper. The EP enlists production from Higo, Jaylon, and talent from Psycho YP and Andrè Wolff.
Listen to “00’s Nostalgia” below!
“wys” of AYLØ and Santi
AYLØ has been discovered in 2016 through his well accepted ‘Honest Conversations‘ EP, then doubling up with a more centered sophomore project, <Insert Project Name>. AYLØ has managed to build quite an important fanbase despite not being the most visible artist. Following the ballad’s soothing affirmations of vulnerability, the clip is really soft and relaxing.
Discover the video here!
This week, MoyoAfrika has selected for you the dopest sounds on the continent that you must listen to, to be up to date on your playlists, let’s go!
“Mind Game” of Buju and Ejoye
Buju is a 21-year-old Nigerian as also known as one of the newest faces and most promising stars of Afrofusion today. He is the genius behind those bangers: “Spiritual” and “L’enu“. His enchanting voice and vivid and harmonious melodies are his signature, then come the importance he puts on the lyrics and his effortless ability to freestyle on every type of beats.
Watch and listen to his latest music below!
“Play Play” of J Hus and Burna Boy
Back in 2017, J Hus blessed our ears with his fantastic debut album “Common Sense” and it was huge because it was playing a major part in expanding UK rap’s horizons to include African and Caribbean sounds, earned gold sales figures and Brit and Mercury nominations. Following this, it was put in jail in 2018 for knife possession, and by mid-2019 he was on top again, sharing the O2 stage with Drake, performing at Wireless Festival and appearing on Skepta and Ed Sheeran albums.
He released “Big Conspiracy“, a project mostly produced by his long-time producer JAE5. J Hus gave us here summer vibe, dope lyrics.
From the melodic dancehall of Repeat, sung by new Jamaican star Koffee, to the spy theme bass of “Helicopter” you will find the song who perfectly fits your mood.
They did it first on Burna boy’s project “Outside” on “Sekkle down“, J hus Teamed up with Hislondon friend again, on “Play Play“, listen to this masterpiece below!
“Runaway Lady” of The Cavemen
We discover “The Cavemen” mostly via Lady Donli‘s “Enjoy your life” album where we find so many gems, and incredible underground talents. It is a Ghanaian band, in love with smooth highlife ballads. They share with us lately her very anticipated love highlife inspired ballad “Runaway Lady“, a culture-rich articulation of romantic feelings from them atop instrumentals flush with local and traditional sounds. The band’s signature shaky drum is the highlight of this love affair.
“IYABO” of Guiltybeatz, Joey B and Falz
Guiltybeatz awarded Nigerian producer/Dj collaborates with Joey B and Falz to give us a dancing song, produced by himself under Empawa, the label of Mr Eazi. It is a taste of the upcoming project “Different” of the producer.
Listen and watch the video below!
“Omo Rapala” of Niniola
Niniola, the current queen of Afrohouse, author of major hits such as “Maradona Riddim” a song DJ Snake remixed, then Drake requested it on a live radio program, and Beyoncé interpolated it on “Find Your Way Back.”, and “Boda Sodiq” remixed recently by Timbaland, releases her new single “Omo Rapala” produced by Sarz.
Omo Rapala is a slick instrumental hook who seems to be designed to inspire popular dance videos on social media mixed with a catchy melody.
Watch and listen to the song below!
“Need You” of Fireboy
Fireboy, as we speak of him in our recent #MAPLAYLIST, is YBNL’s new face. He is very talented and was discovered with the infectious hit “Jealous” who was a huge success in Nigeria and abroad. Recently, Olamide’s protege release the video of “Energy” the track who is opening his first album “Laughter, Tears and Goosebumps” who surpassed recently 100 millions of streams on all streaming platforms combined.
Watch the visuals below!
“I came I saw” of Kwesta and Rick Ross
South African / American Collabo as Kwesta comes through with”I Came I Saw” featuring Maybach Music Boss Rick Ross. The song will not come as a surprise to his fans having been filmed with Rick Ross in Gauteng, South Africa many months ago. We can witness a dope beat, really delightful
Watch the visuals and listen to the song below!
“Alaye Jor Jor Jor” of Vector
Nigerian award-winning rapper, Vector dished out a new single titled “Alaye Jor Jor Jor” which is track 6 off his just-released Extended Play “VIBES BEFORE TESLIM: The Journey To Self Discovery“. The rapper dropped here a real anthem, with catchy lyrics and interesting visuals
Watch the video and listen to the song below!
“Blow” Of Wizkid and Blaq Jerzee
We talk about it recently when Wizkid dropped “Soundman Vol 1”, a solid EP with contributions from Chronixx, Blaq Jerzee, London and Kel P. He released the visuals of “Blow” and we suggest it to watch it below!
Sho Madjozi will be sharing the stage with Black Eyed Peas and Diplo as they are set to perform at BUDX during Super Bowl LIV weekend.
The Super Bowl LIV will take place on February 3rd at the Hard Rock Stadium, Miami Gardens, Florida, United States.
Along with Madjozi, two other South African “Kings of Culture” – Karabo “Poppy” Moletsane and Moonchild Sanelly – will join 200 influential creatives from over 20 countries in a curated jam-packed itinerary of imaginative activations including being a king of music, art, fashion and sports together with electrifying live performances and unforgettable collaborations.
“It’s such a privilege to be invited to show the world’s creatives the vibrancy of African music,” the starlet said in a press statement shortly after the announcement was made
In representing Mzansi’s creative voice, joining Sho Madjozi is Illustrator and street artist Karabo “Poppy” Moletsane. She will be stamping her unapologetic expression and her Afro-futuristic visuals at the official live BUDX Art activation by customising sneakers, coinciding with the biggest sporting event of the year: The Super Bowl LIV weekend
International influencers at BUDX are also in for an unfiltered taste of African Imagination from the innovative mind of Moonchild Sanelly as she curates content of her BUDX experience. Moonchild’s signature blue hair, poetry-turned-rap and spectacular stage performances have earned her 1000s of fans internationally, including Beyoncé who included Sanelly on her album “The Lion King: The Gift”.
“African creatives have a unique voice, style and edge with a worldwide influence. Budweiser “King of Beers” is excited to have identified exceptional culture shapers from the continent. We have created the BUDX platform for these Kings to claim the spotlight on the world’s biggest stage while sharing their inspirational stories,” said Thomas Lawrence, Marketing Manager of Budweiser Africa.
BUDX is taking over a hotel in South Beach with a series of curated events and performances for the “Kings of Culture” from around the world. Influencers and trailblazers spanning diverse cultural fields that include art, music, fashion and sports will join Budweiser’s global creator community BUDX. This once-in-a-lifetime opportunity enables “Kings of Culture” to claim the spotlight on the world’s biggest stage, tell their stories of ambition and collaborate and network with the world’s top creatives to seize a once-in-a-lifetime opportunity to claim the spotlight on the world’s biggest stage.
TMZ was the first to report that Bryant was among those on the helicopter when it went down in the hills of Calabasas and a fire broke out. The crash occurred before 10 a.m. PT, and the fire made it difficult for firefighters and emergency personnel to get to the aircraft, according to the Los Angeles Times.