Let’s face it: the magazine beauty world has remained pretty whitewashed for the last… well, forever. This leaves many Black mainstream magazine readers wondering where to turn for reviews and advice specific to our skin and hair care needs. Luckily, the past decade has ushered in a digital revolution led by independent Black bloggers and beauty influencers catering to the melanin market.
Looking for the hottest hairstyles, beauty trends and body positivity advocates to follow? Rather than spending hours trawling the ‘discover’ section, we have compiled a bespoke ‘who to follow’ list of the most inspiring black beauty influencers on Instagram that are empowering women of colour to embrace their natural assets.
Here’s 7 Badass women of colour to follow Right Now.
- Jackie Aina
Instagram: @jackieaina (1.4 Million Followers)
Why you should follow her: Jackie Aina is known for giving out helpful makeup, fashion, and skincare tips via her often hilarious YouTube videos while also providing honest feedback to brands that are lacking in their product offerings for women of colour.