Let’s face it: the magazine beauty world has remained pretty whitewashed for the last… well, forever. This leaves many Black mainstream magazine readers wondering where to turn for reviews and advice specific to our skin and hair care needs. Luckily, the past decade has ushered in a digital revolution led by independent Black bloggers and beauty influencers catering to the melanin market.

Looking for the hottest hairstyles, beauty trends and body positivity advocates to follow? Rather than spending hours trawling the ‘discover’ section, we have compiled a bespoke ‘who to follow’ list of the most inspiring black beauty influencers on Instagram that are empowering women of colour to embrace their natural assets.

Here’s 7 Badass women of colour to follow Right Now.

  • Jackie Aina

Instagram: @jackieaina (1.4 Million Followers)

Why you should follow her:  Jackie Aina is known for giving out helpful makeup, fashion, and skincare tips via her often hilarious YouTube videos while also providing honest feedback to brands that are lacking in their product offerings for women of colour.

  • Patricia Bright

Instagram: @thepatriciabright    (1.1 Million Followers)

Why You Should Follow Her :She’s quickly become a hugely influential fashion and beauty influencer and has fronted campaigns all about flipping self-doubt into self-worth. Oh, and she’s even written a book about it all.

  • Nyma Tang

Instagram: @nymatang

Why you should follow her: Through a series on her YouTube channel called “The Darkest Shade,” Nyma Tang often tests out the darkest foundation and concealer shades made by a number of brands to see if they match her skin tone. In some cases, they don’t, and the series itself is an important reminder of how underrepresented women and men of darker skin tones are in the beauty industry.

  • Whitney White

Instagram: @naptural85

Why you should follow her: Whitney White is one of the OGs who popularized natural hair vlogging over the years, and even after nearly a decade of her subscribers tuning in for her 4a and 4b haircare tips, she still delivers quality content that’s always worth the watch.

  • Nellie Robert

Instagram: Nellie Robert

Why you should follow her: Nellie is here to give you the glam looks you’ve always wanted. Breaking them down and making the tutorial easy to follow, you’ll master the cut crease, perfect brows, and ombre lips in no time.

View this post on Instagram

My thanksgiving look using @juviasplace products❤️ I hope you all had an amazing time with your loved ones yesterday but now it’s time to shop and grab those unforgiving deals from @juviasplace 🔥 ••••• 💟 Primer: @lauramercier hydrating primer. . 🥳 Eyes: @juviasplace The tribe palette. . 🎉 Foundation: @juviasplace velvety matte foundation in shade Somalia 350. . 🥰 Concealer: @juviasplace concealer shade no. 16 and 2. . 💦 Setting powder: @juviasplace Sahara setting powder. . 💗 Blusher & Highlighter: @juviasplace Saharan blush palette. . 👅 Lips: @juviasplace x @fumidesaluvold lip gloss over a red lip. ••• @makeupforblackwomen @wakeupandmakeup @shimycatsmua @blackwomenmakeup @wakeup2slay @makeupgalss @bretmansvanity @maryhadalittleglam @wakeupandmakeup @hudabeauty @naijabestmua @allmodernmakeup @junky4makeup @peachyqueenblog @wakeup2slay @allure @makeupyfy @makeupforwomenofcolor #makeuplook #makeupdolls #makeupobssesed #wakeupandmakeup #makeupmafia #slave2beautyy #makeupfanatic1 #inssta_makeup #vegas_nay #makeupvideoss #makeupartistworldwide #shimycatsmua #makeuptutorialsx0x #maryhadalittleglam #makeupforbabies #fakeupfix #makeupforblackwomen #brian_champagne #hudabeauty #makeupforwomenofcolor #ad

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Shalom Blac

Instagram: Shalom Blac

Why you should follow: Shalom’s experience as burn survivor has shaped the narrative for her beauty outlook. Using makeup to transform her scars, she is very transparent and candid about the struggles many of us face about our insecurities and self-perceived “flaws.”

MonicaStyle Muse

instagram: @monicastylemuse

Why You Should follow: It’s not everyday that you can get both a contour and a spanish lesson all in one, but tune into Monica’s tutorials and you’re sure to get both. This afro-latina beauty maven never disappoints.


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