Morocco; Africa’s Most Visited Country

Morocco, Africa’s Most Visited Country, Surpasses Egypt

Morocco has officially become Africa’s most visited country, surpassing Egypt for the first time. In 2024, Morocco welcomed a record-breaking 17.4 million international tourists, marking a significant 20% increase compared to the previous year. Egypt also broke its own record, attracting 15.7 million visitors, but it wasn’t enough to retain the top spot.

Morocco’s 2024 numbers represent a substantial 20% rise from 2023 and a more than 33% increase from pre-pandemic levels in 2019, when the country welcomed 13 million tourists. This remarkable surge has put Morocco two years ahead of its tourism projections.

Several key factors have contributed to Morocco’s meteoric rise as Africa’s leading tourist destination:

1. Government Investment and Strategic Planning: Morocco’s government has consistently invested in tourism development, implementing long-term strategies such as “Vision 2010” and subsequent initiatives aimed at boosting visitor numbers and enhancing infrastructure. The establishment of the Ministry of Tourism in 1985 laid the foundation for Morocco’s steady growth in the sector.

2. Cultural and Historical Attractions: Morocco’s rich history and vibrant culture continue to draw tourists from around the world. Cities like Marrakech, Fez, and Rabat offer a captivating blend of traditional architecture, bustling souks, and UNESCO World Heritage sites that enthrall visitors seeking an authentic cultural experience. Morocco, a North African gem, offers a diverse range of landscapes and experiences for travelers of all interests. From the majestic Sahara Desert to the awe-inspiring Atlas Mountains and the charming coastal cities like Essaouira, Morocco caters to adventure seekers, history buffs, and beach enthusiasts alike.

Morocco’s accessibility has undergone significant improvements, thanks to expanded air routes and the development of robust transportation infrastructure. The government’s proactive efforts to promote lesser-known destinations within the country have further contributed to the country’s tourism growth.

The economic impact of tourism on Morocco is profound, accounting for approximately 7% of the nation’s Gross Domestic Product (GDP). The surge in visitor numbers has created ample employment opportunities and generated substantial foreign exchange revenue.

As Morocco emerges as the leading tourism destination in Africa, the country is poised to prioritize sustainable tourism practices and further diversify its offerings to maintain its position. Efforts to enhance visitor experiences and preserve cultural heritage will be pivotal in sustaining the growth momentum.

Morocco, a nation brimming with potential, is poised to host the record-breaking Africa Cup of Nations (AFCON) from December 2025 to January 2026. This event, anticipated to captivate soccer enthusiasts globally, marks a significant milestone in Morocco’s sporting history.

Moreover, Morocco’s vision extends beyond the AFCON. By 2030, the country aims to welcome a staggering 26 million tourists annually—a remarkable 50 percent increase from its current figures. This ambitious goal underscores Morocco’s commitment to transforming into a premier tourist destination, capitalizing on its rich cultural heritage, breathtaking landscapes, and warm hospitality.

Morocco’s remarkable success in surpassing Egypt underscores its evolving appeal as a premier travel destination. By skillfully balancing modern development with its deep-rooted traditions, Morocco continues to captivate travelers seeking a unique blend of cultural heritage and contemporary amenities.