Keke Palmer Becomes Creme of Nature’s First-Ever Chief Brand Officer
Keke “Keep A Bag” Palmer wears many hats: activist, actress, author, producer, singer, songwriter, and television host. Now, she can add one more title to her impressive resume: Chief Brand Officer of Creme of Nature.
Creme of Nature, a Black-founded and Black-led brand renowned for its hair care products designed specifically for coily, curly, and wavy hair, has welcomed Palmer as its first-ever Chief Brand Officer (CBO).
In this role, Keke will not only serve as an on-camera model and spokesperson, but she will work closely with the Creme of Nature team to help shape their product lines, consult behind-the-scenes on product innovation, advise on packaging evolution, and share product demos. Keke will also influence brand direction, marketing, and storytelling to help curate campaigns that will authentically engage the multicultural community and reinvigorate the Creme of Nature brand ethos.
“What really stood out to me about Creme of Nature is its commitment to celebrating Black beauty,” Palmer said in a statement. “From the start, it has been crafting effective, high-quality products that cater to our unique hair textures and needs. This partnership means so much more than just being an ambassador or face of the brand; more importantly, I get to have a voice in shaping the future of a company that truly cares about the same things I do—authenticity, representation, and natural beauty.”
"As a Black-founded brand, it was important for us to collaborate with someone who truly understands and embraces her natural hair, and embodies the values we stand for. Creme of Nature was founded in Chicago, so Keke, a Chicago native, brings a genuine and relatable perspective – her deep connection to her roots, along with her insights and expertise, will help us better meet the needs of our customers," said Chandra Coleman, Head of Marketing for Creme of Nature. "Throughout Keke's remarkable professional career and personal life, she's demonstrated her authentic self, in line with our brand ethos. We believe that with Keke on board, we can continue to grow and make a meaningful difference in the hair care industry."
Keke will be featured throughout Creme of Nature's social and digital media campaigns, in-store displays, and national advertising, and will make live appearances on behalf of the brand starting later this year.
About Creme of Nature
Born in 1976 on the South Side of Chicago, Creme of Nature® is a Black-founded and Black-led brand offering a full assortment of proven, high-quality hair products for Care, Styling, and Color designed specifically for coily, curly, and wavy hair. For over 45 years, the brand continues to be a trusted name for those seeking effective and nurturing hair care products.
