Ghanaian-Born Marketing Executive Bozoma Saint John, Chief Marketing Office of the Endeavor Talent Network with a record that includes high- ranking position at Apple Music and Uber is an example of a modern day black woman Amazon. Strong, fearless and incredibly successful, the melanin goddess embodies what young women aspire to be.

Over the course of her career, Bozoma “Boz” Saint John has earned a formidable reputation as a trail blazing brand marketing executive and change agent. With almost 20 years of experience that spans multiple industries including digital music/entertainment, consumer packaged goods, fashion, sports and automotive. Here are the 5 career rules she swears by.  Net- A-Porter

  1. When you need to give a speech or presentation, wear clothes that makes you feel your power 

It will allow you to communicate your ideas your ideas with more confidence. When I wore a form fitting fuschia dress and pink Louboutins to give the key more speech for Apple at their 2016 Worldwide Developers Conference it was a disruptive moment. I don’t think anyone had worn such a colorful dress before. But for me, that outfit was a game changer. I walked onto that stage feeling awesome. Undefeatable 

  1. Don’t try to shrink yourself 

When my family moved from Ghana to Colorado, all the cues told me I didn’t fit in – my accent, my culture, my skin color. My mom was the one who reinforced the idea that assimilation was not an option. She took it extreme: whenever I had friends over, she would speak to them in our mother tongue. She refused to speak English, even though she speaks four languages. She wouldn’t order pizza. She’d cook our pepper soup and make them eat it. But she was the one who made me believe what I had to offer was just as Important.

  1. Be empathetic

I understood as a kid how to identify with ideas that didn’t have anything to do with me, or my upbringing, and it has helped me be really aware of other people’s emotional states. We have so much more in common 

4. Bring your whole self to work

For me, that means huge curly hair, motherhood, grief, sequins, red lipstick. I think I am a better executive because I’m a widow and a single mom and because I have a life that’s busy – I don’t have to pretend everything is ok all the time, and I am able to bring the fullness of my emotion and my experiences to work. If you feel like you want to wear that floral blouse to the next meeting, wear it, so somebody else feels they can, too. The more of us that do it… there will be an army, and nobody can stop us. It’s a little bit different, but it’s also just being. How amazing is that? Isn’t that so revolutionary an idea, to just be? Let’s all revolt and just be.

5. Don’t shove your ideas down other people’s throats, even if you’re the boss.

Great leadership means getting your colleagues to really believe in the greatness of the idea – that’s where success comes from.


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